The downfall of Kylie Cosmetics is one of the most fascinating marketing case studies of our time… Once upon a time, the name “Kylie Jenner” was synomous with internet success. Everything she did from makeup, to fashion, to music, or even her getting spotted at a restaurant would make it sell out instantly. She created a business once (allegedly) worth $1.2B, but now her business barely makes 2.5% of that a year… So what on earth happened? @Bee better made an AMAZING video about this that inspired this episode of the podcast. We did a deep dive into the Rise & Fall of the Kardashian and Jenner empires and what we found shocked us… #kyliejenner #kardashians #kyliecosmetics #videoessay #marketing101 #socialmediamarketing #longervideo #marketingnotiktok

body extremism + how it relates to gender. perhaps also partially explains why I related more to male animated protags growing up hmm #videoessay

Based off true events #senpapi #movie #videoessay #lorevideo #videogames #metalgear #kingdomhearts #legendofzeldatearsofthekingdom #loz #residentevil #gaming

Kamchatka Peninsula! #fyp #geographytok #geography #education #history #world #travel #documentary #videoessay #russia #indigenous #kamchatka #alaska

Taylor’s Track Fives: Part 1 #swifttok #taylorswift #fearlesstaylorsversion #coldasyou #whitehorse #speaknowtaylorsversion #dearjohn #redtaylorsversion #alltoowell #1989taylorsversion #ayhtdws #lyricalanalysis #videoessay #fyp

Jordan Peterson & Capitalist Realism #videoessay #philosophy #politics #capitalism #jordanpeterson #zizek #leftist #socialism #communism

The cat that you chose to love will become YOUR “prettiest” cat. There is so much more I couldnt fit into this video about navigating through this. I’d love to hear your experiences #datingapps #internetlove #datingadvice #socialmedia #shortfilm #videoessay

lmk what animal you think is the hottest tho #videoessay #animation #anthropomorphism

Andorra! #fyp #geographytok #geography #education #history #world #travel #documentary #videoessay #andorra #spain #france #portugal

Why you should give Love on the Brain a chance even if you didn’t like The Love Hypothesis #alihazelwoodbooks #booktok #ukbooktoker #loveonthebrain #thelovehypothesis #bookreview #videoessay #romancebooks #romcombooks

Replying to @RayleighOta The Rise & Fall of Kylie Cosmetics is one of the most fascinating marketing case studies of our time… A business once valued at $1.2B is now struggling to even bring in 2.5% of that a year One of the most pivotal moments of this demise being when Kylie Jenner was removed from the Forbes Billionaire list *PLEASE NOTE* all statements in this video are alleged and opinions we formed based off research published by Forbes, as well as the statements put out by Coty (the business that bought Kylie Cosmetics) This podcast episode was inspired entirely by @Bee better ! Check out the amazing videos he made on this🫶🏻 #kyliejenner #kardashians #kyliecosmetics #videoessay #marketing101 #socialmediamarketing #longervideo

Replying to @h You can find my playlist on my Youtube Channel and my username is: Chriscanlon. I will comment the link down below!! #fyp #foryoupage #videoessay #youtube

Replying to @Caroline Why I Hate Family Vlogs Part 3 #familyvlogs #familyvloggers #familyvlogger #thinkpiece #opinion #videoessay #sandwichfamily #sandwichfamily #littlesandwich #littlesandwich #fyp

Replying to @Caroline Why I Hate Family Vlogs Part 2 of 3 #familyvlogs #familyvloggers #familyvlogger #opinion #thinkpiece #videoessay #sandwichfamily #thesandwichfamily #lilsandwich #littlesandwich

Uh oh I’m talking about art styles again! (only not metal-adjacent for a change) #videoessay #comedy #dubstep

Why isn’t Australia’s Northern Territory a state? #fyp #geography #geographytok #education #educational #history #world #travel #funfacts #documentary #videoessay #international #australia #nt #northernterritory #aboriginal

Ted Kaczynski - A Modern Day Raskolnikov #videoessay #philosophy #tedkazcinsky #dostoevsky #politics #capitalism #zizek #booktok

Replying to @ab !! sry it took me so long, taylor was giving me the ick for a sec LOL #taylorswift #swifttok #reputation #reputationtaylorsversion #lyricalanalysis #videoessay #fyp

a video essay on “everyone vs. mimi imfurst” #rpdr #rupaulsdragrace #rupaulsdragraceallstars #allstars1 #EveryoneVsMimiImfurst #VideoEssay

How did Cody Rhodes become the face of pro wrestling? #wwe #codyrhodes #wrestling #wrestlingtok #wrestlemania #storytime #videoessay #australia #aew #romanreigns #prowrestling

here are some video essays you HAVEN'T already been recommended a hundred times #recommendations #videoessay #videoessaytiktok #videoessayrec #videoessayrecommendations

Ya saben que no soy fan de los clásicos, pero tampoco voy a aceptar cualquier solución simplista que nos quieran dar. #Blancanieves #Disney #Liveaction #Proximosestrenos #Fyp #Videoessay

This is my theory for why UMG removed their music from Tiktok, and how it is going to completely change the music industry and creator economy over the next year… #longervideos #videoessay #musicindustry #musicmarketing #universalmusic

I cant find your @ but ty frieda for the idea!!! #taylorswift #swifttok #lyricalanalysis #debut #taylorswifttaylorsversion #videoessay #fyp

Why is Rhode Island called Rhode Island? #fyp #geographytok #geography #education #history #world #travel #documentary #videoessay #rhodeisland #unitedstates

A portrait of the artist as an existentialist #videoessay #philosophy #renemagritte #existentialism #surrealism #chomsky #arthistory

The downfall of Kylie Cosmetics is such a fascinati case study on why it is important to maintain your integrity as a business owner Huge shoutouts to @Bee better that made original tiktoks that inspired the video & ofc @Coco Mocoe my cohost of SYS Again— you never want to see anyone or any business fail. Especially when innocent people’s jobs are on the line. The business is just an interesting example of how “fame” and reputation among an audience can change over time and how that affects sales of a product #kyliejenner #kardashians #kyliecosmetics #videoessay #marketing101 #socialmediamarketing #longervideo

scooby doo is an incel and here’s why #comedy #funny #scoobydoo #greenscreen #videoessay

🕷️#spiderverse #spiderman #spidermanacrossthespiderverse #spidermanintothespiderverse #artistsoftiktok #artistatiktok #videoessay #artstyle #arttips #arttutorial #learnwithtiktok #fyp #foryoupage #foryou

Moses’ Well #archaeology #history #lesson #teach #teacher #interesting #fact #tomb #ruin #explore #exploration #urbex #creepy #scary #cool #anthropology #truth #ancient #artifact #mystery #mysterious #documentary #videoessay #foryoupage #foryou #fyp #fypシ #myth #legend #rumor #story