You are the voice for your customer, client or fan. Your dream customer needs to know you have their back at all times. When you have their back they will have your back. If you are not comfortable standing 100% with your customer, re-evaluate the customer you serve and make changes to the type of customer you wish to serve. You cannot build trust and loyalty with a customer you're only halfway in with. IWe can learn a lot from target's recent pribe month controversy. The overall entrepreneurial lesson in target's story. Can be applied to any business, product or service. #pribemonth #target #greenscreen #buyerpersona #customerprofile #customeravatar #customerpersona #youralistbusinessstrategist #alistbusinessstrategist #LatoyaCooper #inthenews #viral #brandanalysis #ThinkPinkPersona #tiktoktaughtme #tiktokpartner #latoyacooperthesongstress #blackwomenempowered #womeninbusiness #womeninentrepreneurship #womenentrepreneurs #isaidwhatisaid #customertrust #customerloyalty