How to construct an ultra-durable watch… or an architectural marvel. Envisaged using Rado’s patented CeramosTM, the DiaStar Development demonstrates its technical property that is harder than ceramics, and its lustre and resistance that can rival a metal alloy. Chic and urban, this new Rado Impossible Store is facetted in the style of the beloved DiaStar collection. #Rado #ImpossibleStore #RadoDiaStar #Ceramos #Feelit

The Captain Cook Impossible Store challenges the intense heat of a volcano's magma, mirroring the fiery environment where the Captain Cook High-Tech Ceramic's watch case took shape. With the primal resistance that Rado is famous for, the timepiece is sculpted of high-tech ceramic, sapphire crystal, and a titanium case-back – to endure the ages of time. #Rado #ImpossibleStore #RadoCaptainCook #HighTechCeramic #Feelit

Outlasting the desert. Transparent and ultra-resistant, Rado’s Sapphire Crystal Store is envisioned in rounded sapphire crystal, with brilliant scratch resistance. Erected in the middle of a windswept desert, this newest ‘Impossible Store’ examples the superior quality of Rado materials. #Rado #ImpossibleStores #RadoCentrix #SapphireCrystal #Feelit

A gift from the heart. Rado celebrates its love for Valentine’s Day with the True Square Open Heart, for him, and for her. In black and white high-tech ceramic versions, each timepiece bears its heart wide open through sapphire crystal glass, revealing the horological intricacy of true love. #Rado #RadoTrueSquare #CeramicWatch #ValentinesDay #Feelit

With sky overhead and valleys below, imagine Rado's next Research Centre deriving its inspiration from the heavens. Envisioned by the Master of Materials, the Swiss atelier comes to life as an AI rendition of watch-making savoir-faire — in high-tech ceramic. #Rado #ImpossibleStores #MasterOfMaterials #HighTechCeramic #Feelit