Replying to @nikkilove24 Part of business and brand success is allowing yourself to be vulnerable and open which can leave you exposed to risk, brand controversy. If you ever find your brand making a public mistake which we are all humans who make mistakes. Restate why you do what you do as a business, brand, service or product and reconnect through the shared values you hold with those who have supported you over the years. Remind them of the shared value. Remind them of the connection and the mutual support. #controversy #brandanalysisguru #marketingthatconverts #alistbusinessstrategist #youralistbusinessstrategist #womenentrepreneur #womenentrepreneurship #womenentrepreneurs #BuyerPersona #buyerpersonaexpert #ThinkPinkPersona #LatoyaCooper