This is Matty Mo, known as "The Most Famous Artist," a Los Angeles-based artist and marketing innovator who's redefining the intersection of art, technology, and society. With a background in advertising technology and an education from Stanford University, Matty embarked on his artistic journey in 2013, creating thought-provoking installations, performances, and exhibitions that reflect on our digital era. Through his project "The Most Famous Artist," Matty engages audiences by transforming traditional paintings with contemporary elements, drawing inspiration from art legends like Marcel Duchamp and Andy Warhol, yet infusing his works with a modern twist through digital promotion and social media engagement. Highlights of his career include "100 Thousand Dollars" (2016), where art mimicking stacks of cash sold out on Instagram in minutes, and "The Pink House" (2017), a visual commentary on gentrification that captured widespread attention online. His exploration of art and technology continued with collaborations on AI-generated art and socially critical projects like "The Private Jet Experience" and "The Fyre Experience," which comment on the illusion of luxury and the absurdities of social media culture. Matty Mo's work extends beyond individual projects; he contributes to the broader conversation on art and technology through public speaking and has been featured in major publications and news platforms. His approach not only critiques but also celebrates the complexities of the digital age, positioning him as a pivotal figure in contemporary art. β hereβs the transcription of our conversation, the full conversation is one of several interviews with innovators, influencers, and agency execs available in my course (you know where to look for that)πππ βAnd people started replicating these monoliths all over the place. So the story kept getting bigger. And because I was the person that broke that second cycle, I was able to perpetuate the story. Did I do the monolith? No. Did I get credit for all of the monoliths and garner hundreds of millions of media impressions and interviews with mainstream media? This is matt - aka The Most Famous Artist AKA the guy behind those viral Pink Houses in LA, The Selfie Wall in Venice, and a ton of street art Heβs part marketer part provocateur And you remember that mysterious Monolith that went viral in 2020? Hereβs the story of how he leveraged that hypecycle to go viral, start selling his own monoliths for a whopping $45,000, and what social media marketers can learn from his tactics A monolith appeared in the desert of Utah, and it was, like, perfect, and people were speculating it was aliens, and all this news started happening. Now, talk about me penetrating a news cycle again, so that news spun up, I was like watching this happen and I thought it was funny and people were speculating it was aliens. And there was lots of memes going around and it occurred to me . I have a studio. I could make a monolith and I could take pictures of me installing a monolith. And I could send this anonymously to a news agency give them enough evidence that it could have been me for them to run the story and then have a call to action there. And my call to action was the viral piece, which was it definitely was not not me. I definitely don't not have a studio that could do this. You definitely will not see more of these popping out all over the world and aliens exist. And that just made people go apeshit. If you're on a social team, you're looking out for real time moments. You've got some resources for people working in an office. We've seen an opportunity that maybe seems somewhat related to their brand. What advice would you give them? Figure out the, minimum viable execution to be able to do it, do it fast make it legit enough, but don't overthink it and react in real time. So much of good marketing is just brute force. Very little of it as an optimization. @The Most Famous Artist