Brand Building Sprint Day 5 - Email Pro Tips👇 Software - Klaviyo is the standard for ecom, Brevo is what i'm using to keep costs down for my brand, Beehiiv is my recommendation for non-ecommerce Pro tip - Every email needs personality, more tiktoks, more jokes, more brand lore less screaming buy. Give people a reason to be excited to open Start ASAP - Use Carrd or squarespace/shopify etc to set up a form, and make sure to call it out and promote it! Make sure popups are in your site and try Amped who have a shockingly high opt-in rate, bigger brands who want some advanced automation segmentation tech should check Black Crow Welcome automation - when someone signs up, drop them in a welcome flow focused on education not just sales, brand story, your best videos, everything that makes you special put them in a series of email, your best sellers, how-to's, this is about nurtrning. It's important to have welcome emails up and firing early because you're warming the system up and helping your emails actually land in inboxes Campaigns -I would be doing at least one a week. If you haven't launched yet, use campaigns to update on your progress, not every email needs to be about sales, you can set the stage Second pro tip - mix in plain text emails from founders or team members, and don't be afraid to solicit feeback and replies and treat email marketing like a real conversation I'll screenrecord all this on my youtube in the next week or so for a really deep dive, and my next Brand Building sprint video is a followup! #emailmarketing #ecommercetips #marketingtips #brandstrategy