I love purple shampoo BUT!⬇️⁣ ⁣ Purple shampoo does NOT lighten or brighten the hair, it TONES the hair & over use can make the hair appear duller and darker.⁣ ⁣ (I weirdly love a dull ash blonde, but most my clients are after a BRIGHT blonde)⁣ ⁣ If your hair is bright when you leave the salon then it goes DULL - you may have hard water. Hard water distorts your hair colour.⁣ ⁣ Hard water can be found more in certain locations.⁣ ⁣ If you have had water in can make your hair feel heavy, not clean & change the colour.⁣ ⁣ Dream filter is amazing for lifting this from the hair to unveil the bright blonde your hairdresser created again.⁣ ⁣ ⁣ ⁣ #hardwater #blondehair #hairtok #hairdresser #blonde #haircolour #bleachinghair #hairfail #purpleshampoo #yellowhair #brassyhair