One of the most important trends in influencer marketing is collaborating with TikTok creators. This is because TikTok is one of the fastest-growing social media platforms, and 49% of users have said that it has influenced their purchasing decisions. In 2022, the number of TikTok users surpassed Google's, and it is becoming a main search engine for the younger generation. In order to boost your product marketing on TikTok, finding influencers to help promote your brand is essential

However, finding TikTok influencers can be challenging due to the platform's massive user base of over 1 billion active users worldwide. To find the right creators for your brand, you will need to do some research and use specific strategies.

Before Initiating Any TikTok Collaborations

It is advisable to set up a TikTok account for your brand before commencing any influencer partnerships.

This step allows you to reserve your username and enables influencers to easily tag your account in their posts. This tagging can help boost your follower count. Additionally, having an account early on will help you customize your content preferences and explore potential influencer collaborations. This preparation could give your brand a strategic advantage on the platform.

To further enhance your brand's visibility on TikTok, consider utilizing the platform's Creative Center. This resource provides valuable tools and resources to help you create engaging content for collaborations. Leveraging the Creative Center can greatly increase your brand's presence and help you connect with a larger audience on TikTok.

Manually Browsing on TikTok

To find relevant influencers on TikTok, you can start by searching for keywords related to your field or locations of interest. For example, if you're selling leggings, search for terms like fitness, training at home, gym fashion, etc. This manual search may be time-consuming but is a good starting point. Consider using the TikTok app on your phone for a more comprehensive search, as it allows you to search for sounds, hashtags, and filter influencers by follower count. By setting filters for the search, such as follower count or profile type, you can narrow down your options and find influencers with a bigger following or verified status. Utilizing these search features can help you discover potential influencers for your marketing strategy.

Check out the For You page on TikTok for content recommendations based on your interests. Engage with videos that resonate with your brand by liking or commenting. Interacting with specific influencers can help the algorithm understand your preferences better. This can lead to your feed showing more relevant creators you might collaborate with. On the desktop version of TikTok, explore suggested accounts based on your watch history and followed accounts. Make sure to check that, too!

Use a TikTok Influencer Search Tool

With Shoplus's TikTok influencer search tool, you can easily find creators from a database of 64 million TikTok influencers by specifying interests, location, audience size, demographics, engagement rate, and other criteria. This tool is much quicker and more efficient than searching for influencers manually, especially if you're targeting a specific niche. Let's walk through how it works!

Filter by Location

If you have a specific location in mind for your influencer marketing, using the "Location" filter is essential. This will help you find influencers who are based in a particular country or city. For instance, if you're promoting some product in Paris on TikTok, it's best to work with Paris-based influencers who can visit and share their experience. You can also use audience filters to target influencers with followers in a specific location. This way, you can reach the right audience for your campaign.

Filter by Count of Followers and Views

When using Shoplus, you can specify the size of accounts you wish to see in the results. However, remember that the number of followers is not the only important criteria to consider in influencer marketing. Audience match is often more crucial. It's important to note that the number of followers doesn't always correlate with the number of TikTok views. Some influencers may have purchased followers, making their account seem larger than it actually is. Therefore, it is also advisable to search for relevant TikTok influencers based on views.

Filter by Keywords of Types

You can narrow down your search for TikTok influencers in a particular niche by filtering their bio with keywords. This allows you to discover influencers who have the exact audience you're looking for.

Choosing the Correct TikTok Influencer for Your Brand

When choosing the right influencers for a collaboration, it is important to carefully consider various factors. One aspect to evaluate is the previous content created by the influencer. Assess whether they have discussed topics related to your product before. If the influencer's past content does not align with your brand or product, the collaboration may not resonate well with their audience. For instance, if an influencer is known for promoting unsustainable practices such as using single-use plastic or fast fashion, collaborating with a sustainable brand could come across as disingenuous. It is crucial to ensure that the influencer's values and messaging align with your brand in order to maintain authenticity and credibility with their followers.

The statistics on their TikTok account are crucial as well. The key difference between TikTok and Instagram lies in how content is displayed: on Instagram, posts are primarily seen by followers, whereas on TikTok, users can view videos from anyone, regardless of their follow status. Therefore, the number of views holds greater significance on TikTok than the number of followers.

Once you have identified potential influencers, it is crucial to conduct audience analysis to ensure that their audience aligns with your target group. For example, if you are a restaurant in London and choose an influencer whose audience primarily consists of followers based in India, the content they create may not resonate with your intended customer base. This mismatch could result in a waste of marketing budget as the influencer's reach does not effectively target the desired demographic. By carefully analyzing the influencer's audience, you can ensure that your message reaches the right people and yields the desired results.

Conclusion

When choosing influencers for your brand, it is important to consider their TikTok metrics such as views, likes, and engagement. In addition, make sure to review their audience demographics to ensure it aligns with your target group. Analyzing the influencers’ previous content can also give you insights into their values and the type of content their audience expects. To streamline your influencer search process, consider utilizing an influencer search tool like Shoplus. This tool can help you filter through a global database of TikTok influencers and provide detailed profile insights to help you find the perfect match for your brand.