❓Did you know that severe eczema during infancy is the strongest risk factor for food allergies? #AveenoBabyPartner @aveenobabyus #SootheWithOat Atopic dermatitis (the most common form of eczema) affects ~1️⃣ in 5️⃣ kids and can be tough 😩to navigate, but there is so much we can do as caregivers to prevent & manage flare-ups before the rashes and dryness set in… ❗️And there so many reasons to do so early on - taking excellent care of a newborn baby’s eczema-prone skin may help reduce that baby’s risk of developing food allergies, especially when we support that developing skin barrier, before the onset of rashes and dryness… 😍 Hot tip for new parents 👉 after the bath, frost your baby like a little cake 🎂with ✨ Aveeno Baby Eczema Therapy Nighttime Balm ✨ – an emollient-rich moisturizing formula that contains colloidal oatmeal (a steroid-free ingredient clinically proven to be as effective 👌as a prescription barrier cream). 🌟 It’s similar to the white vernix coating on a baby’s skin at birth and safe to use starting on the third day of life. Here’s why I 💗 love it, as a pediatric registered dietitian specializing in infant feeding: it forms a protective barrier that seals moisture in and helps keep impurities out. 👉Babies with eczema during infancy are at higher risk of developing food allergies. 👉We don’t know exactly why, but researchers think that the skin may play an important role in protecting us from allergens in the environment. 👉When that shield is compromised due to eczema, the skin’s immune cells may be left more exposed to food allergens in the baby’s environment. 👉When those allergens enter the body through broken skin, they may be more likely to trigger an immune response than if they were first introduced orally (i.e., through the digestive tract) What this all boils down to is that how you care 💗 for your baby’s skin matters - now and later. 💗 So check out the Baby Eczema products from Aveeno in my link in profile. Because when your baby feels good in their skin, so do you. Xo Malina #foodallergyawareness #newmomtips #healthymomhealthykids