This strategy is one of the most effective ways to sell anything. An offense deck highlights why someone would invest or purchase and is the core of most sales presentations. The defense deck — bringing up and addressing all the potential objections while still in the meeting — is equally (and even sometimes more) powerful. Typically, these comments would come up behind closed doors after you have left the room. By successfully refuting these hesitations in the meeting, you can address any challenges a potential investor or buyer may have head-on vs. leaving them to form their own conclusions with incomplete information after the fact. #sales #business #growth #success #entrepreneur #startup #interview

“Not now” or “First, I have to” are fear in another form, insidiously disguised as logic. These phrases perpetually trick us into thinking we are getting closer to our goal, but we are actually just indefinitely excusing ourselves out of starting. There will always be another “First, I need to” behind the one you’re focused on today. When you’re pursuing something meaningful, it is always going to feel like you’re not ready — that is how it is supposed to feel! Give yourself permission to start living the life you want to live today. #mindsetmotivation #entrepreneur #growth #personaldevelopment #limitingbeliefs

Many entrepreneurs often mistake strategy as a static, black and white thing — thinking they either have it right or they don’t. But I like to approach strategy with a dynamic mindset, evolving with the factors impacting a business quarterly, or even monthly. These incremental adjustments to a strategy or business model may look like a massive pivot over a long span of time, but in practice, they are executed as tiny tweaks along the way. It’s more about the process of determining what’s working, what’s not, and how to work on those things as you grow. #entrepreneur #startup #business #growth

Just get started. #entrepreneur #motivation #growth

I used to dread business travel, but have shifted my perspective and now I look forward to the rare, uninterrupted time while on a plane. If you plan ahead and commit to doing deep work in flight, it can be some of the most productive time to execute on work that requires your full focus, free from distractions. #travel #productivity #lifehack #focus