This strategy is one of the most effective ways to sell anything. An offense deck highlights why someone would invest or purchase and is the core of most sales presentations. The defense deck — bringing up and addressing all the potential objections while still in the meeting — is equally (and even sometimes more) powerful. Typically, these comments would come up behind closed doors after you have left the room. By successfully refuting these hesitations in the meeting, you can address any challenges a potential investor or buyer may have head-on vs. leaving them to form their own conclusions with incomplete information after the fact. #sales #business #growth #success #entrepreneur #startup #interview