This is Matty Mo, known as "The Most Famous Artist," a Los Angeles-based artist and marketing innovator who's redefining the intersection of art, technology, and society. With a background in advertising technology and an education from Stanford University, Matty embarked on his artistic journey in 2013, creating thought-provoking installations, performances, and exhibitions that reflect on our digital era. Through his project "The Most Famous Artist," Matty engages audiences by transforming traditional paintings with contemporary elements, drawing inspiration from art legends like Marcel Duchamp and Andy Warhol, yet infusing his works with a modern twist through digital promotion and social media engagement. Highlights of his career include "100 Thousand Dollars" (2016), where art mimicking stacks of cash sold out on Instagram in minutes, and "The Pink House" (2017), a visual commentary on gentrification that captured widespread attention online. His exploration of art and technology continued with collaborations on AI-generated art and socially critical projects like "The Private Jet Experience" and "The Fyre Experience," which comment on the illusion of luxury and the absurdities of social media culture. Matty Mo's work extends beyond individual projects; he contributes to the broader conversation on art and technology through public speaking and has been featured in major publications and news platforms. His approach not only critiques but also celebrates the complexities of the digital age, positioning him as a pivotal figure in contemporary art. — here’s the transcription of our conversation, the full conversation is one of several interviews with innovators, influencers, and agency execs available in my course (you know where to look for that)👇👇👇  And people started replicating these monoliths all over the place. So the story kept getting bigger. And because I was the person that broke that second cycle, I was able to perpetuate the story. Did I do the monolith? No. Did I get credit for all of the monoliths and garner hundreds of millions of media impressions and interviews with mainstream media? This is matt - aka The Most Famous Artist AKA the guy behind those viral Pink Houses in LA, The Selfie Wall in Venice, and a ton of street art He’s part marketer part provocateur And you remember that mysterious Monolith that went viral in 2020? Here’s the story of how he leveraged that hypecycle to go viral, start selling his own monoliths for a whopping $45,000, and what social media marketers can learn from his tactics A monolith appeared in the desert of Utah, and it was, like, perfect, and people were speculating it was aliens, and all this news started happening. Now, talk about me penetrating a news cycle again, so that news spun up, I was like watching this happen and I thought it was funny and people were speculating it was aliens. And there was lots of memes going around and it occurred to me . I have a studio. I could make a monolith and I could take pictures of me installing a monolith. And I could send this anonymously to a news agency give them enough evidence that it could have been me for them to run the story and then have a call to action there. And my call to action was the viral piece, which was it definitely was not not me. I definitely don't not have a studio that could do this. You definitely will not see more of these popping out all over the world and aliens exist. And that just made people go apeshit. If you're on a social team, you're looking out for real time moments. You've got some resources for people working in an office. We've seen an opportunity that maybe seems somewhat related to their brand. What advice would you give them? Figure out the, minimum viable execution to be able to do it, do it fast make it legit enough, but don't overthink it and react in real time. So much of good marketing is just brute force. Very little of it as an optimization. @The Most Famous Artist

Formula The K factor can be calculated using the formula: K = i X c Where: i = the average number of invitations sent by each existing user. C = the conversion rate of these invitations (i.e., the percentage of invitations that successfully turn into new users). Interpretation K > 1: The product or service is experiencing viral growth, as each user is bringing in more than one additional user, leading to exponential growth. K = 1: The user base is stable, with each user replacing themselves with one new user. K < 1: The product or service is not achieving viral growth, as each user brings in less than one new user, leading to a decline in user base over time. The "K factor" is a concept used in viral marketing to quantify the growth rate of websites, apps, or a customer base. It's a measure of how many new users, on average, an existing user is able to bring in through referrals. The K factor is a crucial metric in understanding the viral growth potential of a product or service. Here's a breakdown of the concept: Definition The K factor formula is derived from the basic reproduction number in epidemiology, denoted as R0 (R-naught), which measures the number of cases, on average, an infected individual will cause during their infectious period in a population with no immunity. In the context of viral marketing, it translates to the number of new users an existing user can convert or refer. Importance in Viral Marketing The K factor is a vital metric for businesses relying on viral mechanisms for growth. It helps in understanding the effectiveness of referral programs, social sharing features, and other strategies designed to leverage existing users to attract new ones. A high K factor indicates a strong viral growth potential, reducing the need for traditional advertising and significantly lowering customer acquisition costs. Improving the K factor involves enhancing both the number of invitations sent out by users and the conversion rate of these invitations. This can be achieved through optimizing the user experience, making the referral process as seamless as possible, and providing incentives for both the referrer and the referee. #kfactor #viralmarketing101 #socialmediamarketingtips #socialmediamarketingagency #shareability

Heres the site info👉 ads dot tiktok dot com forward slash business forward slash creativecenter TikTok Creative Business Center provides a ton of resources: TikTok For Business Creative Center is a free, public home to an ever-growing suite of creative resources where you can discover the latest trends, ad examples, best practices, and tools to create quality and effective TikTok ads. Creative Center includes the following sections: 1. Top Ads Top Ads Dashboard is a collection of high-performing creatives that can be filtered by Region, Industry, Campaign Objective, and more. Dive into any Top Ad to learn more about its performance, including a second by second, frame by frame graph to help you easily find the most successful engagement moment in the video. Top Ads Spotlight is a curation of standout ads from the Top Ads Dashboard, handpicked by TikTok creative experts. Regularly check out this page to see the latest expert picks. 2. Keyword Insights Keyword Insights is an insights tool that highlights top keywords and phrases from TikTok ads to inspire users with ad copy and creative messaging ideas. Filter by Region, Industry, and more to discover top-performing and commonly-used keywords, notice how those keywords were used in the context of ad copy, and view real ads that used those top keywords. Use Keyword Insights to discover ways to articulate your business's value proposition, and save time and resources when ideating for your next TikTok ad. 3. Creative Insights These are data-backed ads insights to help you understand which elements in a creative make the difference. Creative Patterns helps you know which video styles, visual elements, and components are driving performance. Best Practices are core creative insights for developing effective TikTok ads. These best practices are based on research and are the fundamentals for making TikTok-ready ad creatives. Consider these tips when building your next TikTok ad or when optimizing existing creatives. 4. Top Products Top Products highlights trending products featured in TikTok ads to help advertisers identify which products to showcase in their creatives. Browse commonly-featured and top-converting products in your respective region/country and category, and also see real ad examples that feature the product. Trends Looking for the latest TikTok trends? Trends displays trending hashtags, songs, creators, and videos by region and industry. Learn what's hot to get a true sense of the pulse and culture of TikTok overall. Track and leverage trends to see how you can tap into what's trending on TikTok in your organic and paid messaging strategies. And a TON of other tools🤙 #socialmediamarketingagency #adagencytips #tiktoktools #discovertrends #tiktokcreativecenter

Isn't working with creators/influencers risky? It's one of the questions I get most from people outside the industry. Sure, creators are often the focus of controversy. And, there's a level of risk in working with any personality - celebrity, athlete, actor, etc. However, I'd argue it's safer to work with creators. Why? Unlike most 'traditional' celebrities, you actually know a great deal about these personalities. Most influencers share hours, days, weeks, and even years of footage of themselves. You know their likes/dislikes. The relationship they have with friends and family. The brands they buy. How they talk to others. It's not everything, but the level of insight you have into how they behave is exponentially higher than their 'traditional' media counterparts. As a result, I'd argue its generally safer (and easier) for a brand to understand what type of personality they're getting into business with. Why do you think? #influencermarketingagency #influencermarketingadvice #influencersvscelebrities #adagency

What's the story behind Temu? They bought 3 ads during the Super Bowl and moved up one spot in the app store rankings. How does a 'new' company afford to do that? Temu is part of PinDuoDuo - the massive social commerce company/app from China. I've been familiar with PDD for some time but never realized that Temu was under their umbrella. 𝐇𝐎𝐖 𝐁𝐈𝐆 𝐈𝐒 𝐓𝐄𝐌𝐔? Temu is part of PDD's international expansion efforts, so far they've: • Launched in 40+ countries • Spent $2 billion in marketing • Have 63.7 million US users (as of November) 𝐖𝐇𝐀𝐓 𝐈𝐒 𝐏𝐈𝐍𝐃𝐔𝐎𝐃𝐔𝐎? Originally launched in 2015, PDD has reinvented the ecommerce/social commerce space within China. So much so, their valuation has surpassed that of Alibaba, making it the most valuable U.S.-listed Chinese company. Their founder is now the second richest person in China. But, what's so special about PDD? What makes 'just another' ecommerce platform unique? There are three key points of differentiation 👇👇👇 1. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 The core of Pinduoduo's success lies in its team purchase feature, encouraging users to form groups for purchases. This fosters social interaction and drives down prices, making products more affordable and accessible. The platform integrates e-commerce with social networking, leveraging the connectivity of platforms like WeChat. By integrating with social media platforms Pinduoduo is able to grow organically via traffic driven by social/referrals. 2. 𝐆𝐚𝐦𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 Pinduoduo gamified much of the shopping experience - you can earn discounts by sharing discounts. BUT, it also literally incorporated games to increase the stickiness of the platform. There's a game, Duo Duo Orchard, where participating in platform activities rewards users with real world points that can be used towards purchases. 3. 𝐋𝐢𝐯𝐞-𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 Incorporating live streaming (not unlike what we're starting to see within TikTok creates a more dynamic shopping environment where users can interact with sellers in real-time. It adds an entertainment layer to e-commerce but also allows users to ask questions, see what a product is actually like, etc. 𝐂𝐡𝐢𝐧𝐚 & 𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 You can draw a lot of parallels between PDD + Temu and Bytedance (w Douyin) + TikTok. PDD integrated social, gamification, and shopping to create a new ecomm experience. Douyin/TikTok unbundled the social graph (making content interest based vs connection based) to create a new social media experience. Additionally, Bytedance spent heavily to enter into the US market (estimated $1 billion ayear). Once it had traction it expanded its feature set drastically - mirroring a lot of the features that made Douyin so unique (like live shopping). If Temu goes mainstream here, I'd imagine a similar approach - slowly adding more of what makes PDD so sticky (ie more gamification and social shopping features added). In China, social commerce has witnessed significant growth over the past 5+ years. Live commerce, in particular, emerging as a major driver of spontaneous purchases. So far, China has been the tip of the spear on this front and I see no reason why these features don't see mainstream success in the states (whether via PDD/Temu) or some other app. Curious what others think? Any reason it won't have the same level of success here in the US? #socialmediamarketing #superbowlcommercials #temu #socialcommerce