Wrapped up my first marketing activation: Lunar New Year 2024’s Year of the Dragon socks, and enjoyed every detail of it. The PR packaging turned out sooooo cute, and I’ve loved seeing it come to life throughout all the different social channels from our media frands tagging @NissanUSA and using #NissanDiversity #NissanLNY24 I’ve also learned some really interesting things about Lunar New Year and China’s rich history and culture! So here you go…you welcome. Fun facts about the #YearOfTheDragon and #LunarNewYear 2024: When is LNY 2024? Timed to the new moon, the Lunar New Year begins on Saturday, Feb. 10 and lasts 15 days, (although it can occasionally last up to 17 days total). The dragon is considered a central figure in Chinese culture, representing vigor, strength and good fortune, among other powerful attributes. According to popular belief, babies born in dragon years possess remarkable qualities throughout their lives, including cleverness, charm, eloquence, and even wealth. People born in the year of the dragon are seen as charismatic, intelligent, confident, powerful, naturally lucky and gifted. But did you know that ancient superstition is that those whose zodiac sign is dragon should live cautiously when the year of the dragon comes? That’s because every 12 years is the year when your own zodiac sign matches up with that of the current year. On February 10, we enter the Year of the Dragon. Unfortunately, that means more disruptions and changes could happen to those who were born in Dragon years. Not everything is negative, though —- switching jobs, getting married, giving birth, or attending more happy events can lure more positive energy. It goes along with the old Chinese proverb: “One fortunate event would cancel out three disasters.” What do you wear for LNY? You’re not wrong if you wear a NEW set of clothes that are red or gold in color. The key word here is NEW. In Chinese culture, buying and wearing new clothes to welcome the lunar new year symbolises a fresh start. New clothes are represent a clean slate and help usher in plenty of good fortune in the coming year. With that, Nissan has sent out red and gold dragon socks as something new to wear on Lunar New Year for our media friends to usher in good fortune! 🐉 #capcut