@BidenHQ is officially on TikTok ‼️ President Biden officially joined TikTok on Sunday. The Biden reecampaign announced his arrival on the platform with a video captioned “lol hey guys" and a bio declaring “Grows the economy.” In his first post, during the Super Bowl, Biden is asked by a staffer off screen which team he’s rooting for, to which he responds that he’s an Eagles fan. The account is run by Team Biden-Harris’ reelection effort and will be posting content regularly as they do on other social channels including Threads, Instagram, Facebook, X, and Truth Social. “Our Roman Empire is reaching voters wherever they are (did I do that right)?” said Rob Flaherty, deputy campaign manager for Biden’s reelection campaign. Biden’s team has leaned hard into memes in attempts to connect with young people. Biden’s avatar on TikTok features a black and white photo of the president with laser eyes, a style of image popularized by the “Dark Brandon” meme which portrays Biden as a no nonsense super hero schooled in the dark art of politics. “Young people around the country have been waiting for this moment,” said Aaron Parnas, a Gen Z political content creator. “The president is meeting us where we are, and we’ll help him with because of it.” More than three dozen members of Congress, most of them Democrats, currently operate TikTok accounts. However, TikTok has come under fire from Republicans, who’ve criticized the app’s ties to its Chinese parent company, ByteDance. Biden’s campaign said that they’re taking advanced safety precautions around their devices and incorporating a security protocol to ensure security of the account. The White House has often used TikTok to spread messaging and has briefed TikTok creators on bug issues In 2022, a group of TikTok creators spent an hour in the oval office in a private meeting with the president. The trip was organized by the Democratic National Committee (DNC) in an attempt to leverage TikTok’s vast audience to influence the midterms. The DNC maintains an official TikTok account. Last December, the White House also hosted its first holiday party exclusively for content creators. TikTok has become a powerful tool for campaigning. In 2020, a collective of hundreds of content creators joined TikTok for Biden, a collaborative effort aimed at getting the president elected. And other lawmakers, such as Sen. Jon Ossoff (D-Ga.), have made TikTok integral to their campaigning efforts. One of the most popular lawmakers on TikTok is Democratic Rep. Jeff Jackson of North Carolina, who has amassed a following of over 2.5 million by posting regular videos about the top news. Last year, the Post reported that some Democrats worried the crackdown on TikTok could hurt the party’s ability to reach younger voters. “Ditching something that has proven to be incredibly helpful to winning elections is like shooting yourself in the foot,” said Aidan Kohn-Murphy, founder of Gen-Z for Change. #technology #tech #contentcreator #news #creator #technews #tiktok #biden #politics