👉🏻Focus on THIS type of content! 👈🏼 Most people believe that they have to try and to 'all the things' on all the platforms to be successful. You have to post stories, make highlight reels, do long-form content, carousels, go live, write articles, and post a variety of shorts, reels, and Tik Toks (oh my!) And especially for busy business owners (who aren't trying to monetize their content) this can not only lead to burnout, but to taking focus off of what really matters- the actual business. This is why we're big fans of Pareto's Principle (or the 80/20 rule) that 80% of your outcomes come from 20% of your efforts. And in my world, the data supports that short-form video is the place to be putting your efforts. That's because 80% of the time we're on our phones, that's what we're watching. Meet your customer where they are. You can try and vie for their attention in the remaining 20% of the time they're online, but why not make the type of content they're statistically more likely to consume? #marketingstrategy #marketingnotiktok #contentstrategytips #contentstrategy #smallbusinesstiktok