Im being 100% honest with you when i say there is not a single time that i have carried my toddler on this hip carrier seat where i havnt been stopped by someone to ask me where ive got it from . It really is a saviour for your back if you have a heavy toddler who likes to be carried and held alot and also great for if you need to jump out the car quick but dont want to mess around with a pram. Billie basically spent the first year of her life in a baby carrier or wrap around baby sling so to have a little version of a carrier for big toddlers is amaze #ukmums #toddlermum #mumtok #toddleressentials #toddlertravel #toddlercarrier #babycarrier #hipseat #festivalfamily #festivalbaby #festivalwithkids #toddlerhack #childcarrier #babysling #mumhack #mumhacks