WE ARE LAUNCHING A BOVINE COLLAGEN! This may come as a surprise to many, as anyone who has watched us since day 1 knows that our line has always been always biased to marine collagen. But for the first time in EIGHT years, we have discovered bovine collagen that has convinced us to make a 180 switch. We found bovine collagen that is clean, 3rd party tested, and most importantly-tastes amazing. We are proud to be expanding from our marine-collagen-only lineup, and though we will forever think marine collagen is best, we wanted to reach our community with seafood allergies, or those sought more affordable options than marine collagen. With bovine collagen, we are able to reduce our pricing (hence the price difference)! We hope you'll be able to give our bovine collagen a try, especially in the flavor of vanilla bean :) With love, Sally & your #1 fans at #CrushedTonic #collagen #newlaunch #bovinecollagen #premiumcollagen